Post by account_disabled on Feb 20, 2024 2:47:06 GMT -8
The keywords. Thanks Darren. Finding I was very wrong Ill be honest I expected from casual observations and the lack of chatter in the search community that wed see fewer than of local packs with ads and maybe even numbers in the range. Across our data set roughly of SERPs with local packs had ads. Across industry categories the prevalence of pack ads ranged wildly from to For the individual keyword phrases in our study the presence of local ads ranged from to . Here are the keywords with local pack ad prevalence car insurance auto glass shop bankruptcy lawyer storage oil change mattress.
Sale personal injury attorney There was no discernible correlation between the Greece Mobile Number List presence of pack ads and city size. Since our study was limited to the top US cities by population though this may simply be due to a restricted data range. Finding One is the magic number Every local pack with ads in our study had one and only one ad. This ad appeared in addition to regular pack listings. In our data set . of local packs had three regularorganic listings and the rest had two listings which can happen with or without ads.
Finding Pack ads land on Google Despite their appearance local packs ads are more like regular local pack results than AdWords ads in that theyre linked directly to a local panel a rich Google result. On my Pixel phone the Jiffy Lube ad at the beginning of this post links to this result This is not an anomaly of the local pack ads in our study linked back to Google. This follows a long trend of local pack results linking back to Google entities including the gradual disappearance of the Website link in the local pack. Conclusion Its time to get serious If youre in a competitive local vertical its time to take local pack ads seriously. Your visitors are.
Sale personal injury attorney There was no discernible correlation between the Greece Mobile Number List presence of pack ads and city size. Since our study was limited to the top US cities by population though this may simply be due to a restricted data range. Finding One is the magic number Every local pack with ads in our study had one and only one ad. This ad appeared in addition to regular pack listings. In our data set . of local packs had three regularorganic listings and the rest had two listings which can happen with or without ads.
Finding Pack ads land on Google Despite their appearance local packs ads are more like regular local pack results than AdWords ads in that theyre linked directly to a local panel a rich Google result. On my Pixel phone the Jiffy Lube ad at the beginning of this post links to this result This is not an anomaly of the local pack ads in our study linked back to Google. This follows a long trend of local pack results linking back to Google entities including the gradual disappearance of the Website link in the local pack. Conclusion Its time to get serious If youre in a competitive local vertical its time to take local pack ads seriously. Your visitors are.